Privacy policy

PRIVACY POLICY

MASSIMO UNDERWEAR
Last updated: May 1, 2026


Privacy Policy

This Privacy Policy describes how MASSIMO UNDERWEAR ("we", "our", "us") collects, uses, stores, and shares your personal information when you visit or make a purchase from our website.

By using our website and services, you agree to the practices described in this Privacy Policy.


Personal Information We Collect

Depending on how you interact with our website, we may collect the following information:

Information You Provide

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment information

  • Account login information (if applicable)

  • Customer support communications

Automatically Collected Information

When you browse our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Time zone

  • Pages viewed

  • Products viewed

  • Cart activity

  • Purchase history

  • Cookies and similar tracking technologies


How We Use Your Information

We use your information to:

  • Process and fulfill your orders

  • Provide customer support

  • Process returns and refunds

  • Prevent fraud and unauthorized transactions

  • Improve our website and shopping experience

  • Personalize product recommendations

  • Send order confirmations and shipping updates

  • Communicate promotional offers (only where permitted by law)

  • Comply with legal obligations


Marketing Communications

If you choose to receive marketing communications, we may send promotional emails or SMS messages about new products, exclusive offers, and updates.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us.


Cookies

We use cookies and similar technologies to:

  • Keep your shopping cart active

  • Remember your preferences

  • Analyze website traffic

  • Improve website performance

  • Personalize advertising

  • Measure marketing effectiveness

You may disable cookies through your browser settings, although some website features may not function properly.


Sharing Your Information

We only share personal information when necessary to operate our business.

This may include:

  • Shopify

  • Payment processors

  • Shipping carriers

  • Fraud prevention providers

  • Analytics providers

  • Marketing partners

  • Legal authorities when required by law

These service providers are only permitted to use your information to perform services on our behalf.


Shopify

Our store is hosted by Shopify Inc.

Shopify securely processes your personal information to provide payment processing, order management, hosting, and checkout functionality.

For more information, please review Shopify's Privacy Policy:

https://privacy.shopify.com


Payment Information

Payments are securely processed by our payment providers.

We do not store your complete credit card information on our servers.

Payment information is encrypted and handled by PCI-DSS compliant payment processors.


International Data Transfers

Your information may be transferred and processed outside your country of residence.

Where required, we rely on legally approved safeguards, including Standard Contractual Clauses approved by the European Commission or equivalent UK transfer mechanisms.


Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill your orders

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements

  • Maintain accounting and tax records


Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Delete your information

  • Request a copy of your data

  • Object to certain processing

  • Withdraw consent where applicable

  • Opt out of targeted advertising

  • Restrict processing

  • Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us using the information below.


California Privacy Rights (CCPA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

  • Know what personal information we collect

  • Request deletion of personal information

  • Correct inaccurate personal information

  • Opt out of the sale or sharing of personal information (where applicable)

We do not discriminate against consumers who exercise these rights.


UK & European Privacy Rights (GDPR)

If you reside in the United Kingdom or the European Economic Area, your personal information is processed in accordance with the General Data Protection Regulation (GDPR) and applicable UK privacy laws.

You may exercise your GDPR rights by contacting us.


Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us immediately so we can remove the information.


Security

We use industry-standard technical and organizational measures to protect your personal information.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.


Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing personal information.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will become effective immediately upon posting the updated version on this page.

The "Last Updated" date will always reflect the latest revision.


Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

MASSIMO UNDERWEAR

Email: support@massimo-underwear.com

Customer Support Response Time:

Monday – Friday: 24–48 business hours


By using our website, you acknowledge that you have read and understood this Privacy Policy.